European Journal of Business Science and Technology, 2023 (vol. 9), issue 1
The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina
Amel Pintol, Nereida Hadziahmetovic
European Journal of Business Science and Technology 2023, 9(1):5-20 | DOI: 10.11118/ejobsat.2023.001 
Given the rapid advance and the growing influence of social media, the need to research this unique phenomenon becomes more apparent and urgent. This research examines the influence of social media marketing activities (SMMA) on Brand Equity, in the case of bottled water brands. Additionally, it offers a research model that investigates both direct and indirect effects of SMMA on Brand Equity, where Brand Trust is used as a mediator. A quantitative method was used to investigate the most popular domestic and foreign brands of bottled water in Bosnia and Herzegovina, with all 518 respondents being both bottled water consumers and social media users....
Does Better Sports Performance Generate Higher Revenues in the English Premier League? A Panel Data Approach
Marina Schloesser, Václav Adamec
European Journal of Business Science and Technology 2023, 9(1):21-36 | DOI: 10.11118/ejobsat.2023.006
In this paper, we examined the relationship of sports performance and revenue generation in the English Premier League (EPL) to understand how performance on the field impacts financial performance of professional football clubs. Further, we verified if increased wage expenses help improve sports performance. Independent dynamic models were estimated by GMM on panel data including N = 28 EPL teams and on a reduced data set excluding the top six teams (N = 22), spanning from the 2008/2009 to 2018/2019 seasons (T = 11). The results of the GMM models confirmed that sports performance and revenue generation significantly correlate. Teams with better sports...
Working Capital Management and Performance in Financially Dependent Firms: Evidence from Developing Asian Economies
Bahadır Karakoç
European Journal of Business Science and Technology 2023, 9(1):37-55 | DOI: 10.11118/ejobsat.2023.005
This paper examines the impact of working capital management on firm performance in nine developing economies in Asia. Specifically, the study focuses on two critical aspects: the management of trade credit and inventory. The empirical findings reveal that effective management of these components significantly enhances the performance of financially dependent firms. In fact, during critical periods such as the 2008 financial crisis, these management strategies helped to boost performance considerably. However, no comparable association was observed in other firms within the sample. These results suggest that appropriate handling of trade credit and...
How Firms in the Service Sector Changed Their Behavior During the Covid-19 Pandemic – A Case Study from the Moravian-Silesian Region
Emil Adámek, Luká¹ Durda, Michal Fridrich, Veronika Nálepová
European Journal of Business Science and Technology 2023, 9(1):56-69 | DOI: 10.11118/ejobsat.2023.007
The Covid-19 pandemic has had a significant impact on the service sector. This paper aims to assess how firms in the service sector changed their behavior during the covid-19 pandemic regarding innovations and using flexible forms of work. We obtained responses from approximately 300 companies operating in the Moravian-Silesian region service sector through a questionnaire survey. We show that the most common innovation firms use organizational and process innovation. Moreover, we found that larger, younger, and more internalized firms enjoyed more innovation during the pandemic than others. While changes in part-time jobs and agreements held outside the...
Linking ESG-Investing Consciousness, Behavioral Biases, and Risk-Perception: Scale Validation with Specifics of Indian Retail Investors
Jimnee Deka, Meghna Sharma, Nishant Agarwal, Kamesh Tiwari
European Journal of Business Science and Technology 2023, 9(1):70-91 | DOI: 10.11118/ejobsat.2023.004
The research focuses on the calibration and measurement of the relationship between the selected behavioural biases and the risk perceptions of Indian retail investors, as well as its ultimate implications on equity investment decisions. Further, it examines the association of the factors to non-financial determinants such as ESG investing consciousness. The research leveraged a structured questionnaire for data collection across 438 samples. EFA for factor-extraction and assessing dimensional validity; CFA for understanding the factor structure, the validity & reliability of the latent variables; and AMOS-based SEM for the establishment of path...
Factors Affecting Behavioural Intention to Use Mobile Health Applications among Obese People in Malaysia
Khairul Nazlin Kamaruzaman, Zuhal Hussein, Amily Fikry
European Journal of Business Science and Technology 2023, 9(1):92-117 | DOI: 10.11118/ejobsat.2023.002
Obesity is a significant public health issue as it seems to be the cause for high blood pressure, diabetes and other health problems. The human body cannot function efficiently if it has high body mass index score. According to the National Health and Morbidity Survey (NHMS), people with BMI score of ≥ 25 are being categorized as obese. One way to control obesity is to rely on the help of technology such as mobile health applications. In literature, there is a lack in research addressing obese people’s intention of using mobile health applications. Recognising the critical role of their behavioural intention to use mobile health applications,...
Measuring Emotional Response from the Mall Experiences: A Case of Tier II and III City Malls in India
Vivek Devvrat Singh, Utkal Khandelwal, Ankit Saxena
European Journal of Business Science and Technology 2023, 9(1):118-135 | DOI: 10.11118/ejobsat.2023.003
A mall has a holistic solution for a variety of consumer needs. Malls have aggressively spread in small cities too. The presence of malls in tier II & III cities of India may have provided diversified experiences of mall culture to its residents. Malls offer an abundance of retail offerings with entertainment and leisure. Previous studies focused upon metro city malls and provided results towards mall attributes, consumer experiences, evoked emotional responses, and patronage intentions. Hence, it is indeed necessary to examine the behavioral aspects associated with visitors of small (non-metro/tier II & III) city malls to assess the change...