European Journal of Business Science and Technology 2023, 9(1):56-69 | DOI: 10.11118/ejobsat.2023.007
The Covid-19 pandemic has had a significant impact on the service sector. This paper aims to assess how firms in the service sector changed their behavior during the covid-19 pandemic regarding innovations and using flexible forms of work. We obtained responses from approximately 300 companies operating in the Moravian-Silesian region service sector through a questionnaire survey. We show that the most common innovation firms use organizational and process innovation. Moreover, we found that larger, younger, and more internalized firms enjoyed more innovation during the pandemic than others. While changes in part-time jobs and agreements held outside the...
European Journal of Business Science and Technology 2023, 9(1):70-91 | DOI: 10.11118/ejobsat.2023.004
The research focuses on the calibration and measurement of the relationship between the selected behavioural biases and the risk perceptions of Indian retail investors, as well as its ultimate implications on equity investment decisions. Further, it examines the association of the factors to non-financial determinants such as ESG investing consciousness. The research leveraged a structured questionnaire for data collection across 438 samples. EFA for factor-extraction and assessing dimensional validity; CFA for understanding the factor structure, the validity & reliability of the latent variables; and AMOS-based SEM for the establishment of path...
European Journal of Business Science and Technology 2023, 9(1):92-117 | DOI: 10.11118/ejobsat.2023.002
Obesity is a significant public health issue as it seems to be the cause for high blood pressure, diabetes and other health problems. The human body cannot function efficiently if it has high body mass index score. According to the National Health and Morbidity Survey (NHMS), people with BMI score of ≥ 25 are being categorized as obese. One way to control obesity is to rely on the help of technology such as mobile health applications. In literature, there is a lack in research addressing obese people’s intention of using mobile health applications. Recognising the critical role of their behavioural intention to use mobile health applications,...
European Journal of Business Science and Technology 2023, 9(1):118-135 | DOI: 10.11118/ejobsat.2023.003
A mall has a holistic solution for a variety of consumer needs. Malls have aggressively spread in small cities too. The presence of malls in tier II & III cities of India may have provided diversified experiences of mall culture to its residents. Malls offer an abundance of retail offerings with entertainment and leisure. Previous studies focused upon metro city malls and provided results towards mall attributes, consumer experiences, evoked emotional responses, and patronage intentions. Hence, it is indeed necessary to examine the behavioral aspects associated with visitors of small (non-metro/tier II & III) city malls to assess the change...
European Journal of Business Science and Technology 2023, 9(1):5-20 | DOI: 10.11118/ejobsat.2023.001
Given the rapid advance and the growing influence of social media, the need to research this unique phenomenon becomes more apparent and urgent. This research examines the influence of social media marketing activities (SMMA) on Brand Equity, in the case of bottled water brands. Additionally, it offers a research model that investigates both direct and indirect effects of SMMA on Brand Equity, where Brand Trust is used as a mediator. A quantitative method was used to investigate the most popular domestic and foreign brands of bottled water in Bosnia and Herzegovina, with all 518 respondents being both bottled water consumers and social media users....
