M1 - Business AdministrationReturn

The study aimed to determine the impact of m-banking apps’ ease of use on brand trust, including the moderating effect of users’ demographic factors on that relationship. The research was quantitative, where 400 samples were selected based on simple random sampling. The participants were m-banking app users based on their availability and popularity and concentrated on the Dhaka division. The collected data were processed through the SPSS V23 and SmartPLS. Structural equation modeling (SEM) was run to test the hypothesis. The study revealed a positive significant impact of m-banking apps’ ease of use on brand trust. In addition, gender and age had a moderating effect on the relationship between ease of use and brand trust, especially the male and older class groups who had strong brand trust at the high level of m-banking apps’ ease of use.

Rapid progress of information and communication technologies (ICTs) affected the evolution of sexual harassment. Cybersexual harassment can be exposed via social media but as well might be a tool for harassers to attack or stalk individuals after anonysmously. This evolution of phenomenon enter to virtual reality require changes in differenr levels: individual, enterprise and state to counter the hybrid threats. The proposed conceptual framework reflects the main vulnerable groups, consequences. These main aspects trigger for the development of ICTs in order to change organizational policies, political and security regulations.