L23 - Organization of ProductionReturn

This research delves into effective messaging strategies employed by companies to shape their reputation in anticipation of an initial public offering (IPO). Drawing insights from the analysis of 1162 media headlines encompassing 30 brands during their IPOs on NASDAQ or NYSE, the study offers valuable recommendations for entrepreneurs and startups engaging in rhetorical preparations for an IPO. By synthesizing the examination of successful companies' media framing with pertinent well-known communication frameworks (strategic communication and the PESO model), the article introduces the new 6I's model. This model serves as a comprehensive marketing guide, empowering entrepreneurs, and businesses to adeptly manage their company's reputation and highlight diverse accomplishments for the cultivation of a positive media image towards the IPO. The 6I's model encompasses messages centered on Increasing and rapid growth, Innovative technology, Immediate relevance, Individuals and personnel, In-charge management, and In-chronicle history and company tradition. Based on the suggested model, this study further develops the theoretical understanding of corporate narrative and strategic communication to mold the reputations of organizations.

This exploratory study addresses the need to identify specific and holistic upfront expectations into industrial value engineering projects for best tailored preparation of an efficient project execution. The analysis includes a total base population of 90 projects, which were conducted between 2010 and 2018 in 16 different industries. Out of those, 63 projects had a narrower value engineering context and have been analyzed with the support of a CAQDAS tool (Computer Assisted Qualitative Data Analysis Software). Analytical results show that participants' expectations in value engineering projects vary depending on their industrial environments, but cope with existing studies on critical success factors for project management. Based on the findings the author recommends further research on fast project execution, closing the gap between trainingand project content as well as emphasizing the necessity of rigor with regards to the utilization and application of terminology, which includes sharpening the correct interpretation of value engineering, its tools and contents.