PT  - JOURNAL ARTICLE
AU  - Brenkusová Pavelková, Jana
AU  - Turčínková, Jana
AU  - Šácha, Jakub
TI  - Social Networks and Conspicuous Food Consumption: A Comparative Study Among Generations Z, X, and Y in the Czech Republic
DP  - 2025 Jun 30
TA  - European Journal of Business Science and Technology
PG  - 85--98
VI  - 11
IP  - 1
AID - 10.11118/ejobsat.2025.004
IS  - 23366494
AB  - This study examines the links between conspicuous consumption and user activity on social media platforms, focusing on Generations Z, Y, and X. A set of statements focusing on conspicuous consumption, consumer behaviour on social media, and their food consumption habits was developed and tested on a sample of 679 respondents from the Czech Republic comprising these generations. Factor analysis was used to group tested statements into factors, and regression analysis was used to examine their association with salient consumption patterns. While the link between social media activity and conspicuous consumption was only confirmed for Generation X, the online behaviour of Generation Z, the confirmed influence of influencers on the purchasing behaviour of this generation, suggests a potential link that requires further  investigation.