RT Journal Article
SR Electronic
A1 Fiala, Vojtěch
A1 Kapounek, Svatopluk
A1 Veselý, Ondřej
T1 Impact of Social Media on the Stock Market: Evidence from Tweets
JF European Journal of Business Science and Technology
YR 2015
VO 1
IS 1
SP 24
OP 35
DO 10.11118/ejobsat.v1i1.35
UL https://ejobsat.cz/artkey/ejo-201501-0003.php
AB The paper deals with the impact of the economic agent sentiment on the return for Apple and Microsoft stocks. We employed text mining procedures to analyze Twitter messages with either negative or positive sentiment towards the chosen stock titles. Those sentiments were identified by developed algorithms which are capable of identifying sentiment towards companies and also counting the numbers of tweets in the same group. This resulted in counts of tweets with positive and negative sentiment. Then we ran analysis in order to find causality between sentiment levels and the stock price of companies. To identify causal effects we applied Granger causality tests. We found bilateral causality between the risk premium and the amount of news distributed by Twitter messages.